Smith announced he would bring the virtual Mooby's to Los Angeles in the wake of the ongoing coronavirus outbreak, with proceeds going to support displaced food service workers.
"Ever since I first introduced the fictional fast food joint in my films, folks have said 'You suck at movies, so open a Mooby's!'" Smith wrote in an Instagram post.
The fast-food pop-up restaurant goes live this Sunday (April 19) in L.A. for an exclusive Mooby's preview before its full launch scheduled for sometime later this year, as Smith says, "pandemic depending." Mooby's initial menu includes dishes such as Mooby's Messy Lasagna Sandwich, Hater Totz and Chocolate Covered Pretzels, plus meals will come with a Kevin Smith-autographed "Reboot card," that will "entitle the bearer to front row slots when the pop-up is finally open to the public."
Deliveries will be completed by Postmates in the Los Angeles area, with proceeds going to No Us Without You, a charity working to provide food for families of undocumented back-of-house staff who have been displaced by the COVID-19 pandemic.
See Smith's announcement below, where you can also refresh your Mooby's memory with an iconic clip of Ben Affleck and Matt Damon massacring the Mooby's board in Dogma.
Ever since I first introduced the fictional fast food joint in my films, folks have said "You suck at movies, so open a Mooby's!" Now the folks who did @savedbythemax is building the @moobyspopup - an IRL eatery in Los Angeles that opens later this year, pandemic depending! But as a preview of what's to come, a Mooby Meal will be available for delivery in L.A. via @postmates starting THIS SUNDAY and running til 4/25! Our takeout Mooby Meals include "Mooby's Messy Lasagna Sandwich" with a side of "Hater Totz" and "Chocolate Covered Pretzels" for dessert! And for your "toy surprise", we include an autographed Reboot card from me, that will also entitle the bearer to front row slots when the pop-up is finally open to the public! And we're donating the proceeds to @nouswithoutyou (providing meals to families in need effected by Covid 19). If you've ever seen #dogma, or #jayandsilentbobstrikeback, or #clerks2, or #jayandsilentbobreboot, you've seen fake people eat at a fake fast food joint! Now, BE a fake person eating actual food from a real restaurant! Many thanks to @heyitsderekberry and the #savedbythemax folks for making a dopey dream come true! Follow @moobyspopup and on the high holiday of 4/20, live the Mooby's slogan "I'm Eating It!" (Mooby Meals will be prepared by Chef @royce_burke and the @secret_lasagna team. Limited amounts daily, all of which will be offered first come, first serve. Hours 12pm-8pm. Follow @MoobysPopUp for more info!)