Published Aug 29, 2019Following two years of constant gigging throughout the country, Montreal rockers the Unfound are gearing up for their first-ever full tour, and they've got something new for fans in the form of a music video.
"Sooner or Later" brings an anthemic singalong chorus and heavy groove that has become a staple of the band's live set, delivering a message of perseverance and resilience.
The rage room-inspired clip was directed by lead guitarist Alberto D'Onofrio and brings the track to life by telling the story of three different people who reach their breaking points. As you'll see in the video, they're able to find an opportunity for some much needed catharsis by smashing everything in sight.
The band explain in a statement that the song, which was the very first one written by them, is about people's ability to bounce back in the face of bad situations.
The Unfound state:
The video was inspired by those rage rooms, where you can go and relieve pent-up frustration by smashing up old TVs and all kinds of junk with baseball bats. As the song is about catharsis, we thought it would be awesome to show a few characters at their wit's end, letting out their rage together. The shoot was an incredible thing to be a part of, and our dedicated cast had a lot of fun laying waste to the various items we had collected.
You can watch the video for "Sooner or Later" and see the band's upcoming tour dates below.
08/30 Montreal, QC - La Vitrola
09/01 Ottawa, ON - Mavericks
09/03 Kingston, ON - Overtime Sports Bar
09/05 Guelph, ON - Silence
09/06 London, ON - East-West Grill & Bar
09/07 Toronto, ON - Sneaky Dee's
09/08 Brossard, QC - Ribfest