Jay Som "The Bus Song" (video)
Published Oct 10, 2017Throwing some visual weight behind Everybody Works, Jay Som has unrolled a video for her album highlight "The Bus Song." Better yet, the clip comes directed by her buddy Michelle Zauner of Japanese Breakfast.
The video for "The Bus Song" finds Jay Som (a.k.a. Melina Duterte) palling around their Oakland hometown. Speaking of clip, Duterte had this to say in a statement:
Michelle directing this video was honestly such a dream come true. I'm already honored to call her a friend and past tour mate so watching her in action in another field of work left me awestruck and so inspired. What made the video even more special was filming it in both Oakland and San Francisco with an ensemble cast of friends/non actors. It feels like a time capsule of sorts — a goofy reminiscence and portrayal of the Everybody Works album period.
Adding to that, Zauner also said:
I adore Melina so much, she's like a little sister to me, my baybee. When she asked if I would direct her next music video I was over the moon.
I worked on the video with Adam Kolodny, my Director of Photography who has shot all the Japanese Breakfast videos. It was important to me to really try to showcase Melina's infectious charm and sense of humor. There is something just so lovable about her, it was great to try to capture her in her element, surrounded by her friends. The video feels like a love letter to the bay area.
It was also important to me to focus on all the dynamic shifts in the song. It has a huge arrangement, all instruments Melina played, and I wanted to make something that really drew attention to that. An ensemble cast, lots of colour, captured in a lot of wides and lateral tracking shots really helped us amplify those dynamics and showcase our locations.
Watch it all play out for yourself below.
Everybody Works is out now via Polyvinyl/Double Denim.